The human attention span is getting shorter as social media dominates the world with visual experiences. Producing short videos gives you the opportunity to create content that is quite relatable and straight to the point. With this, you do not have to worry about the overhead of creating in-depth content.
It is no gainsaying that most businesses can leverage on short videos to promote their products and services. Content-focused strategies like short videos are at the forefront of methods brands and businesses use to sell themselves.
Short videos can be used in live streams, teasers, invitations and so on. Irrespective of the platform being used, the focus should be to stimulate the interest of the target audience.
In case you haven’t heard, people are likely to engage more with video content than any other type of content. In today’s world, communication with your audience through videos is an important ingredient in online marketing.
There is increasing consumption of online videos in recent times. So, why not join the exclusive list of people producing and using videos to their utmost advantage. Professional videos have the ability to open up markets, portray your business as a credible one, engage your audience and improve sales.
To get started, all you have to do is document relevant aspects of your business or brand, then make these into short videos. Sharing these videos with your target audience will certainly help you build many more valuable relationships.
Here are some of the ways videos can help your business:
Increase time spent on your site
Since many people prefer to watch videos, your site has a good chance of receiving more visitors who will spend more time watching your video content. The reason why videos are so effective is not far-fetched.
Vision is our most dominant sense and most information transmitted to our brain is visual. So if pictures alone can boost engagement, imagine what videos can do to your business.
Get your message out faster
Video content does a good job of getting your messages or ideas out fast and efficiently. It is one good way to reach your target audience with information about what you do.
Short videos have the benefit of brevity and are easy to remember. They are easy to distribute since they are usually of small file sizes. Considering the short attention span we have, this is an important factor.
The key is to keep it concise with enough content to emotionally connect with your target audience.
Boost conversions and sales
Videos can help you make good money. Studies show that adding a product video on your landing page can increase conversions by 80 percent. More people are also likely to buy a product if they have seen a video explaining its usage.
Consider creating an exciting product video and see how your sales will improve. Video adverts increase the chance of a product being bought or of a service being ordered.
For instance, a video can go beyond introducing a product to showing how it can be used. More often than not, this will enable a potential customer to make a decision to buy in a short time.
Help build trust
Creating and sharing videos that have to do with your business also have a way of boosting the confidence of your prospects. As a result, their likelihood of doing business with you increases.
Building your customers’ trust should be a cardinal goal because it is the foundation on which conversions and sales rest. The concept of content marketing is based on trust and creating long-term relationships. Providing people with useful and interesting information will make them come to you.
Now what?
No doubt, movement holds people’s attention and they feel the need to watch more closely. Business sites that deploy the use of videos to engage the audience have an advantage over those that rely on just text and images.
Learning how to create interesting and engaging short videos is not rocket science. It’s something you can achieve with a considerable investment of time, efforts and money. Click here to start a course that takes you through the entire process of creating videos. Or speak with us here if you need any help.
