One of the questions we get asked often is how to monetize a website or blog. As we have always said, owning a website is not a money-spinner in itself. It will not make you money automatically. Making money off your website requires you to put in the work; you need to have a good reason for owning a website.
Determine what you want to achieve with your website and you will be able to decide which of the ways to make money from a website will work for you. We have compiled four ways you can make money off your blog or website.
Affiliate marketing is among the most common avenues to monetize your website or blog. You will need to find a product you like, one you think your website visitors will also like if you recommend it to them.
Promote it to your audience and those on your email list. If the service or product sits well with them, they’ll click on your affiliate link, which the company must have provided you with. If they buy the product or service, you receive a commission.
The commission you will get may range from 20% of the product or service price to as much as 70%. It’s important to promote a product you have used before and can guarantee its reliability. You don’t want to promote a product or service that is bad; doing so will tarnish your credibility and might result in you losing the trust of your audience.
Google AdSense provides a way for publishers to earn some money from their online content. This works by matching ads, created and paid for by online advertisers, to your website based on your content and visitors.
The method works better when you have excellent, optimized content on your website. You will need to research and strategically include keywords in your written text, so Google might determine the suitable ads to serve your site.
Once you sign up for AdSense, Google will put a simple line of code on your site that will discern your site’s content and begin to show relevant advertisements. You get paid each and every time a person clicks on the ad.
Sell digital products of your own
You have the chance to make even more money when you sell your own products directly. This is because there’s no one linking you to the buyer and so there is no one that is going to take a share of your product price.
You can simply exchange these products for money directly via your site and receive payment instantly. Examples of such products are e-books and online courses.
Sell sponsored posts on your website or blog
A lot of companies go out looking for blogs and websites that will showcase their sponsored content. This type of advertising is easy and works well because the ads are usually aligned with your site’s primary content and appear quite relevant to your audience.
These are only some of the many ways you can make money off your blog or website. Others include building an email list, setting up an eCommerce site, flipping your website, etc.
It is left for you to choose the best method(s) for you and deploy them with precision. In any case, it’s advisable to first grow your website’s audience as this will boost your capacity to earn from your site.
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