Website Development Brief

Communication is always the key to a successful project.

This brief will help you organise the overall goals for your project in a way that we can understand and use to accurately provide you with an estimate. Please fill out this document to the best of your ability. If there is a question that doesn’t make sense or doesn’t apply to your project, feel free to leave it blank.

Once we get all of the information we need, we can begin preparing a quote or set up a phone call to get in to the specifics.


Do you have a budget already established for this project? If so, please indicate your budget
What is your main goal for this redesign (i.e., provide a better user experience, update the site's look and feel, target a different audience)?
Briefly describe the site's concept and what service it seeks to provide
What is your main objective or reason for this project (i.e., promoting a new product/service, making the site user friendly, targeting a specific audience)?
Are there any other considerations that could impact the project schedule (i.e., new product launch, trade show, marketing campaign)?
Describe a typical user that will visit your site (provide more than 1 profile if applicable)
What action(s) should the user perform when visiting your site (search for information, sign up for an account, purchase a product/service)?
Do you know how many people visit your site on a daily, weekly, or monthly basis?
To the best of your ability, use words to describe the end result of your project's look and feel (i.e., clean, balanced, modern)
How does your company set itself apart from the competition (please provide competitor URLs)?
Are you looking for any specific color schemes? If not, what sort of palates do you prefer, if any?
To the best of your ability, please tell us how many pages your site has
Will the site contain static pages or are you looking for a Content Management System that will allow you to add content as you see fit?
Will your company provide the content for the site or will it be provided by a third party?
Please describe your browser requirements (i.e., "We need this to work in IE6, Safari, and Mozilla Browsers”)
Where your site is currently hosted?
Please describe the hosting environment, including Platform and Server type (i.e. linux/unix/windows server, shared/dedicated hosting environment)
Is there any existing content that needs to be included in the site (i.e. from a database or existing content bank)?
Are there any specific technologies you would like to see incorporated into the site (i.e., JavaScript, Flash, streaming video)?
Does the site require a payment system, an e-commerce solution or an online store?