Many of us came into the new year with new goals and so much enthusiasm. However, it’s safe to assume not many people included digital skill acquisition in their plans. This may be because they are yet to realise how digital the world has become or they have no idea how useful digital skills are.

Digital skills are a lifesaver, especially with the way the world continues to progress in terms of innovative technology. In fact, to neglect the digital world is to be irrelevant. In today’s world, recruiters and employers are looking out for candidates who have a wider skillset and broader experience useful for their business growth. 

There are loads of skills in the digital world with each one serving its unique purpose, but which ones should you consider? Read on.

Content marketing

You have heard people talk about content this and content that, but do you really know what content is or the many forms it takes? Do you know how much content is needed in the world today?

Companies, agencies, organisations, governments, brands, etc. all use content to convey messages to people all the time. These contents are developed by people who have this skill. Content was one of the biggest requests in 2019 and it’ll be in higher demand even in 2020.

Television and social media ads, short videos, animations, blog posts, comedy skits, etc. are all content. Each creator only needs to choose a unique content that is most suitable for the intended purpose. With a content development skill, you are sure going to be busy all year.

Social media management

Businesses have come to understand the importance of building and maintaining their presence online. To this end, the demand for social media management is now on the rise in 2020.

Many business owners don’t really have the time to do this; they would rather concentrate on other aspects of their business and hire people who skilled in social media management to handle their online platforms.

Some of the best public relations today are done exclusively via social media platforms like Facebook, Twitter, Instagram and LinkedIn. It has been said that the best Tech PR managers are social media managers.

You can earn a decent income working on your own with a skill like this. The Minimalist Guide to Social Media Marketing is a great source for everything you need to get started.

Graphic design

The usefulness of graphics for businesses and brands cannot be overemphasised. Graphics change the game; content looks better with nicely done graphics. They have the ability to make simple content look sophisticated, grab and hold the attention of your audience.

With your smartphone alone, you can take advantage of tools like Canva to create beautiful designs for businesses, which can be used to promote their products and services. If you already have an eye for beautiful designs and creative, you’ll master this skill in no time.

Graphic design is always in demand and keeps evolving. As it does, businesses also have to keep up with these changes. This means that anyone with this skill is surely going to be busy for a really long time, provided he or she continues to update their knowledge.

Programming, website and app development

Coding is at the centre of tech products and digital services. You will often find coding being listed in the top 10 most in-demand services by employers in recent times. You can create a portfolio of projects to show your coding skills, this will help validate your expertise on the skill and ultimately increase your chances of getting hired.

There is no way you are going to learn coding in depth without making some monetary investment, but you can learn the basics for free online. So, you do not have to be put off by the cost of coding classes; exploring free resources is a good way to start.

There are a lot of online learning platforms where you can learn coding; this option allows you to have more control over your learning schedule. With many different online classes teaching the same programming languages, it can be hard to decide which one will be worth your investment. So check recommendations and reviews before settling for one.

Smartphone photography

There is really no limit to the many beautiful pictures you can produce with your smartphone. These days, you do not need to own a professional camera or an iPhone to take cool photos. Just by studying and mastering the features of your regular smartphone, coupled with some editing techniques, you could well be on your to churning out catchy photographs.

Smartphone photography is a lucrative opportunity for you in 2020. Besides offering this as a service to people who might need it, this skill can benefit your small business greatly if you own one.

Start learning now

If you want to up your game in the digital world, these skills, and many others will help you achieve your aim. Our Virtual Business School is packed with courses carefully crafted to help you on this journey. Check out our courses here. If you found this post helpful, don’t forget to share it with your friends. Sharing is caring.